Selling the Silk Road: unite and conquer
Monday, 6 November 2017
South Gallery Room 7 & 8
Once acclaimed as the “greatest route in the history of mankind”, modern-day travellers experience the Silk Road as a myriad of interconnected routes, incredibly rich in natural and cultural, but spread across various countries throughout Asia, the Middle East and Europe. Hence, is it feasible to promote the Silk Road as an overarching tourism route? Is dividing the Silk Road into thematic tourism themes or cluster regions the road to success? What role can marketing and social media play in promoting the Silk Road? These and many more questions will be assessed by a panel of tourism experts active across the region. Join us!
The Silk Road seminar is jointly organized by UNWTO and Travel Perspective, and supported by WTM London.
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