THE workshop titled ‘Transforming Tourism Through Digital Marketing’ was held at the M Gallery Hotel in Nay Pyi Taw yesterday.
Union Minister for Hotels and Tourism U Ohn Maung delivered an opening remark at the workshop which aimed for capacity building in tourism industry between ASEAN and the Republic of Korea.
The Union Minister said that the ministry has focused on digital technology in tour ism industry of the country since 2018 for promoting the image of the country, expanding tourism market, and using digital marketing for distributing information to the Korean people.
Secretary General Mr Lee Hyuk from the ASEAN-Korea Centre also extended a greeting.
At the workshop, experts from the Centre and the Ministry of Hotels and Tourism discussed topics on developments of digital marketing in the tourism industry in sharing information about the changing trend of technology in the tourism industry, increasing competence of Myanmar tourism industry and updated knowledge in the digital tourism industry.—MNA (Translated by Aung Khin)