THE Ministry of Hotel and Tourism organized a coordination meeting to promote the Japan market for tourism as Yangon’s Sule Shangri-La Hotel yesterday. Union Minister U Ohn Maung discussed how they have prepared digital marketing groups for the travel destinations of different countries. He said they have translated CDs and DVDs of Myanmar’s travel destinations into Japanese and distributed them extensively in Japan.
He said they have held JATA Tourism Expo and roadshows to attract more Japanese tourists and collaborated with ABC TV to document prominent travel routes in Myanmar. To further promote tourism in the nation, various tourism ambassadors have been assigned, including cherry tree expert Mr Kanta Kori in 2017, fashion designer Mrs Junko Koshino in April 2018, and Japanese singer Morisaki Win in August 2018, said the Union Minister.He said they will hold the annual Japan-Myanmar cherry tree planting ceremony, now in its fourth year, in Loikaw, Nay Pyi Taw and Chin State. He said they reduced visa restrictions in October 2018 to make traveling into Myanmar easier for people from Japan, China, South Korea, Hong Kong, Macao and India.The Union Minister said it has been extended from 2019 to 2020 and that this meeting will focus on the months of April, May, August, December and January where Japan has more holidays.Next, Deputy Minister U Tin Latt explained digital tourism promotion they have been working on and other matters. Japanese Ambassador Mr Ichiro Maruyama and Myanmar Tourism Federation Chairman U Yan Win also delivered addresses.After several rounds of discussions, the meeting later concluded with a closing speech from the Union Minister.—MNA (Translated by Zaw Htet Oo)