NAY PYI TAW, Wednesday, 31st July 2019: The Ministry of Hotels and Tourism (MOHT) today launched a new portal www.tourisminmyanmar.com.mm as part of its efforts to reach travellers seeking a unique Asian experience. As tourism is an important economic feature with its activities contributing significantly to any country’s development goals, generating income and employment for its people, and is the first stop in foreign currency exchanges, the ministry has taken every effort to ensure travellers are well equipped about the Myanmar Experience. As the Ministry in charge of all tourism efforts, it is our responsibility to ensure we are doing our very best to promote all that the country has to offer to potential visitors. Myanmar was visited by 3.55 million international travellers last year, which was a 3.15% increase compared to 3.44 million arrivals in 2017. One concrete step towards promoting Myanmar as a tourist destination is through the newly launched www.tourisminmyanmar.com.mm. The portal is a wealth of information and promotes Myanmar as an emerging tourist destination offering diverse experiences of abundant resources, culture and natural heritage, genuine hospitality and spiritual values. More importantly, we are spreading the message that Myanmar is safe and secure for travel. The portal will be part of a digital ecosystem that will promote Myanmar’s tourism activities and create interest in would-be travellers from all parts of the world. Our higher yielding markets of Western Europe and North American will be reached through this portal and the coordinated social media campaigns we are running. The site will also be able to reach our close by markets within the ASEAN countries that continue to show growth with a different range of products especially in the short breaks area. The portal is just one of many digital activities being planned and executed by the Ministry, which include supporting all stakeholders – from hotels to guides and tour operators through directory listings on the site as well as advertising opportunities. The MOHT trusts that this support will be reciprocated through the use and promotion of the portal by the stakeholders to their clientele and within the industry itself. With the portal officially launched the Ministry is well on track in creating and spearheading tourist growth in the country not just in the short-term but in the years and decades to come.